How to tell your clients what you do

I’ve always had jobs that were hard to explain to other people.

I started my career as a teacher. That was the easy one.

“I’m a teacher.”

That’s a very straightforward job description. One that everyone can relate to.

After that, it became more complicated.

“I run projects for people.” That can mean a lot of different things.

I used to try and define my work by the types of projects I ran. “I run research projects, I design programs for teachers, I create products for companies.”

When I started working for myself it became even more complicated because now, I had to explain what I could do in a way that made people want to hire me to solve their problems.

When you work for yourself, it is crucial to be able to answer the question: “What do you do?”

This seems like an easy question to answer and for some solopreneurs, it may be easier to answer than for others.

I’m what people refer to as a generalist. Project management is a skill set that is replicable across all content areas and applications.

That doesn’t mean I am the best fit for any project, I am most efficient and effective when I am designing and managing projects in…